The Game-Changing Impact of Rational Media Design in Bioprocessing

February 25, 2025

In the fast-paced world of biotech, optimizing bioprocesses and improving cell culture media design are critical to advancing biological manufacturing. In this article, we're diving deep into the transformative concept of rational media design, a strategy that has the potential to revolutionize how biotech scientists approach media development and cell culture optimization.

Tom Fletcher, R&D Director at Fujifilm Irvine Scientific, shares insights from his extensive experience and explains why this approach is a game-changer for both large companies and small startups.

This concept is discussed in greater detail in an episode of the Smart Biotech Scientist Podcast, hosted by David Brühlmann, founder of Brühlmann Consulting.

The Complexities of Bioprocessing: A Scientist's Perspective

The Evolving Challenges in Biotech Development

Biotech scientists, particularly those working in CMC development (Chemistry, Manufacturing, and Controls), face many challenges throughout the lifecycle of biologics manufacturing. 

The priorities and constraints of bioprocessing evolve from the early stages of process development to later phases, like clinical trials and market release. As Tom Fletcher points out, the key challenge is the constant shifting focus between speed, performance, and reliability at different stages of the development process.

Speed is crucial in early-stage development. However, as the product progresses into clinical trials and commercialization, the focus shifts towards achieving higher productivity, better reliability, and cost efficiency. Scientists and engineers must adapt to these changes, ensuring they understand the goals and constraints at every stage.

The Role of Rational Media Design in Simplifying Bioprocessing

The conversation then turns to one of the most effective methods to improve bioprocessing: rational media design. This concept is not just about media formulation but thoughtful, hypothesis-driven approaches that can significantly improve process development. Rational media design involves understanding a process's specific needs and tailoring media composition to achieve targeted outcomes.

What is Rational Media Design?

Breaking Down Rational Media Development

Rational media design isn't just about finding a quick solution or selecting the "best" candidate media through high-throughput screening. According to Tom Fletcher, it's a scientific approach that goes beyond trial and error. 

Instead of relying solely on automation or screening to find the best-performing media, the rational design emphasizes a more thoughtful approach based on the following:

  • Hypothesis Testing: The scientist poses specific questions about process limitations and designs experiments to address them.
  • Cause-and-effect Understanding: Rational design encourages deeper knowledge of how changes to media components affect the overall bioprocess, facilitating more precise adjustments.

This approach leads to a better understanding of the biological system. It ultimately enables scientists to fine-tune media for optimal performance, yielding long-term benefits in process knowledge.

Why Rational Media Design is a Game-Changer

Rational media design is not just about getting quick answers; it's about accumulating valuable knowledge that can be applied across multiple areas of the bioprocessing pipeline. 

Tom identifies five major benefits of adopting a rational approach:

  1. Understanding Cause and Effect: Rational media design helps identify the relationships between media components and cellular performance.
  2. Supporting Future Process Adjustments: The knowledge gained helps troubleshoot unexpected outcomes or deviations during manufacturing, which is critical for ensuring consistency and reliability.
  3. Improving the Process Over Time: As the process matures, the knowledge gained from rational media development can be used to refine and optimize it.
  4. Facilitating New Process Development: The principles learned through rational media design can be applied to developing new processes, allowing companies to scale up and optimize faster and cost-effectively.
  5. Creating Valuable Intellectual Property: The insights generated from rational media development may lead to the creation of valuable IP, whether in the form of trade secrets or even patents, which would provide a competitive edge.

By focusing on process knowledge rather than finding the "winner," rational media design provides a more comprehensive and sustainable approach to process optimization.

Rational Media Design: Starting from Scratch or Optimizing Existing Media?

Can Smaller Companies Benefit from Rational Media Design?

One common misconception about rational media design is that it applies only to large companies with significant resources. Tom Fletcher argues that this approach can also benefit smaller companies. In fact, even if a company starts with off-the-shelf media, it can still apply rational principles to optimize the media for its specific needs.

By building on existing media formulations, scientists can still engage in rational media development, generating valuable insights that can improve the process, even with limited resources. This flexible and scalable approach makes it accessible to companies of all sizes.

Emerging Trends in Rational Media Design and Bioprocessing

The Role of AI and In Silico Modeling

The future of rational media design is evolving with the integration of artificial intelligence (AI) and in silico modeling. These tools complement the rational approach by offering advanced predictive capabilities and insights. 

However, Tom Fletcher emphasizes combining these technologies with human reasoning. AI and in silico tools, especially metabolic modeling, and models that predict media chemistry interactions, can provide valuable data about solubility, stability, and cross-reactions among media components. 

These tools can help identify potential issues in the media formulation and suggest improvements. However, they should be used with rational scientific approaches to ensure the best possible outcomes.

I think it takes this combination of human reason with some of these powerful tools such as artificial intelligence. And it's a matter of combining hypotheses and also combining thoughtful interpretation of the results. And so you can't depend completely on ChatGPT or some artificial intelligence tool find the answers for you because it's actually quite weak in the ability to reason through complex biochemistry. And then at the same time our brain is limited in terms of what kind of throughput can we manage. And so by learning to work as a team with these artificial helpers, I guess I don't know what to call them, but through these in silico methods I think we can really learn to apply the strengths of both and get the best results.

The Power of Human-Technology Collaboration

The key to successful bioprocessing innovation lies in combining the strengths of humans and technology. Tom explains that while AI can help analyze large datasets and predict outcomes, experienced scientists must interpret results thoughtfully. 

AI alone cannot replace a scientist's nuanced understanding of complex biochemistry problems. Instead, scientists can work with AI as a collaborative partner, using their expertise to guide AI-generated insights toward practical, scientifically grounded solutions.

Moving Forward with Rational Media Design

Preparing for the Future of Media Design

Integrating advanced technologies and rational design will become increasingly important as the biotechnology industry innovates. The future holds exciting potential for rational media design, with technologies like AI and in silico tools offering the ability to accelerate and optimize the process even further.

Biotech scientists can achieve a more efficient, cost-effective, and reliable process development pathway by embracing a rational approach and combining it with cutting-edge tools. This combination of human expertise and technological innovation will drive the next wave of breakthroughs in bioprocessing.

The Value of Rational Media Design in Biotech

The discussion around rational media design underscores its importance in driving biotech process optimization. By prioritizing process knowledge, cause-and-effect relationships, and thoughtful experimentation, scientists can create more reliable, efficient, and scalable bioprocesses. 

Whether you're working at a large biotech firm or a smaller startup, the principles of rational media design are universally applicable and crucial to the ongoing evolution of biomanufacturing.

Stay tuned for more insights into rational media development, and get ready to dive deeper into the practical steps for implementing this approach in your work. The future of biotech is bright, and rational media design is poised to be one of its key drivers.

Practical Insights into Rational Media Development for Biotech Scientists

The Importance of Rational Media Development

Defining the Goals

When it comes to rational media development, the first crucial step is to clearly define the goals of the process. This is sometimes overlooked, as many assume that the goal is to improve performance, growth, or production. 

However, Tom Fletcher stresses the importance of breaking down these goals into more specific categories:

  • Growth: Does this mean faster cell growth (better doubling time), higher maximum viable cell density, or simply the integral of viable cells, which might be more relevant in certain cases like cell therapies?
  • Production: Are you aiming for higher titer, better space-time yield (grams per liter per day), or higher specific productivity, especially in continuous processes like perfusion?
  • Product Quality: For many, particularly in gene therapies or cell therapies, product quality attributes like glycosylation patterns, charge variance, and protein potency are often more important than cell density.

By carefully considering your goals, you can develop a more focused strategy for media development.

Developing Hypotheses

After defining your goals, the next step is to develop hypotheses regarding potential limiting factors in your process. Tom recommends evaluating the biochemical pathways involved in your cell culture system and considering possible bottlenecks. This step is about brainstorming and generating testing ideas rather than jumping straight into experiments.

Designing Relevant Screening Methods

Once you have a hypothesis, using the right testing methods is crucial. Many scientists fall into the trap of using standard assays, even when they are not the best fit for answering their specific research questions. By selecting relevant assays that align with your goals, you can more effectively evaluate your hypotheses and optimize the process.

Leveraging Statistical and Omics Tools

Tom suggests incorporating advanced statistical methods like Design of Experiments (DOE) and Multivariate Analysis for more robust testing. DOE allows you to design experiments that provide insight into which variables have the most significant impact on your media development. Meanwhile, Multivariate Analysis can help uncover relationships between multiple factors retrospectively.

Furthermore, recent advancements in omics technologies such as genomics, proteomics, and metabolomics offer additional insights into cell behavior and metabolism. These tools can help pinpoint more precise ways to optimize media formulations.

Scaling Up: From Lab to Manufacturing

Once you've developed an optimized media formulation, the next challenge is to scale it up for manufacturing. Tom emphasizes that large-scale media preparation can be messy and complicated. Here are some key challenges and solutions:

Handling Media Preparation at Scale

Large-scale media preparation often involves handling dusty, powdered media in separate rooms to avoid contamination. However, these operations are resource-intensive and can be prone to variation due to human intervention. 

Common issues include:

  • Inconsistent media preparation: Variability can arise from human adjustments to pH, osmolality, or even water volume.
  • Microbial contamination: Dust from powdered media can harbor nutrients that promote the growth of undesirable microorganisms.

To mitigate these issues, it is essential to invest in a closed-system method for media preparation that limits human contact and ensures consistent quality.

The Promise of Automation

One of the most exciting developments in media preparation is the integration of automation. Tom's team at Fujifilm Irvine Scientific has developed a single-use, closed-system solution that automates the process of dissolving powdered media into sterile, ready-to-use liquid media.

This approach eliminates the potential for human error and introduces a more efficient, scalable solution to large-scale media preparation. By automating the process, biotech companies can reduce the need for a separate, resource-draining room for media preparation. 

Furthermore, it minimizes the time highly trained personnel spend on non-value-adding tasks, ultimately leading to greater efficiency and lower costs.

We've been working on an automated method. It's a single use system and it's a closed system. We can deliver a cartridge with pre measured amount of powder in it and then thanks to the automated closed system, it can basically hydrate the powder and actually deliver it through a sterile filter. So what you collect is a sterile ready to use liquid cell culture media.

Reducing Variation and Improving Consistency

The real benefit of automation lies in the ability to reduce variation and improve consistency across batches. The pre-measured powder cartridges, combined with an automated hydration system, ensure that every batch of media is identical, eliminating discrepancies in manual processes. This approach is more cost-effective and contributes to better quality control in manufacturing.

Key Takeaways: The Future of Rational Media Development

The Opportunity for Innovation

As Tom Fletcher concludes, there is still significant opportunity for innovation in rational media development. Many scientists may feel overwhelmed by the complexity of the bioprocess, but with the power of modern computational tools and systems biology, rational media design offers a promising avenue for improvement. By taking a methodical, hypothesis-driven approach, biotech companies can continue to make strides toward improving both process efficiency and product quality.

Stay Curious and Continue Innovating

The challenges in media development and scaling are far from being solved, but they present exciting opportunities for those willing to engage with science. By applying rational media design principles, leveraging cutting-edge technologies, and embracing automation, the future of biomanufacturing looks brighter than ever.

The message for anyone involved in bioprocessing is clear: keep innovating, stay curious, and use every tool to optimize your processes.

Conclusion

As bioprocessing continues to evolve, scientists must embrace tools, technologies, and methodologies that can streamline operations, improve product quality, and enhance scalability. Rational media design is one such tool that offers a pathway to better, more predictable outcomes, both in the lab and at scale

About Tom Fletcher  

Tom Fletcher is R&D Director, Process development, Fujifilm Irvine Scientific, a company that specializes in the development, manufacture and supply of cell culture media for a variety of applications.

He currently leads the Process Development group, which specializes in tailoring effective solutions to meet the specific needs of Fujifilm clients worldwide. He has over 30 years of experience serving the biopharmaceutical industry, mostly by developing cell culture media for large-scale production processes.

Thomas has previous experience in protein chemistry research at the University of California, Irvine School of Medicine, and working at Becton Dickinson & Co.

Connect with Tom Fletcher on LinkedIn.

David Brühlmann is a strategic advisor who helps C-level biotech leaders reduce development and manufacturing costs to make life-saving therapies accessible to more patients worldwide.

He is also a biotech technology innovation coach, technology transfer leader, and host of the Smart Biotech Scientist podcast—the go-to podcast for biotech scientists who want to master biopharma CMC development and biomanufacturing. 


Hear It From The Horse’s Mouth 

Want to listen to the full interview? Go to Smart Biotech Scientist Podcast

Want to hear more? Do visit the podcast page and check out other episodes. 
Do you wish to simplify your biologics drug development project? Contact Us

Turn bioprocess complexity into confidence

Join 350+ biotech leaders for exclusive bioprocessing tips, strategies, and industry trends that help you accelerate development, cut manufacturing costs, and de-risk scale-up.

Enter Your Email Below
Please wait...

Thank you for joining!

When you sign up, you'll receive regular emails with additional free content.
Most biotech leaders struggle to transform promising molecules into market-ready therapies. We provide strategic C-level bioprocessing expert guidance to help them fast-track development, avoid costly mistakes, and bring their life-saving biologics to market with confidence.
Contact
LinkedIn
Seestrasse 68, 8942 Oberrieden
Switzerland
Free Consultation
Schedule a call
© 2025 Brühlmann Consulting – All rights reserved
crossmenu